New Era College BusinessS tudiesD epartment AugustS emeste2r 013 Assignment TLP216 Subiect Title ic Manasement Distributedo n: 15A usust2 013 Handi n date: 17thS eptembe2r 013. Times New Roman; size 12; si ins: iustified. Your wriften reportm ustn ot exceed2 000w ords. If the assignmenits within +/-l0% of the statedw ord limit no penaltyw ill apply.H oweveri f the word limit exceedsm, arksw ill be deducteda ccordingly. This assignment is a group work (5 members to the maximum in each group). It represent#s/o of thet otal module Read the case ” Case 13: JetBlue Airways: Challenges Ahead” pgs 175-191 of Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (201l) Strategic Management: Cases: Competitiveness and Globalization, gft ed. Ohio: Thomson and answer the following questions: l. Analyze the extemal environment, including conditions in the: a-generullmacro -“??’on1 t”’e-a1 I ‘af n’ b. industrya, nd (18 marks) (15 marks) 2. 3. 4. c. competitor environments. outrinethecompany’rtt@-“*6.Wi:-,r{&j”u;*;”‘*ra.’-!”!ltt#:’, DetermineirJetrBrllfuffei, W’s [#patfis;s,pinab]7y{,i:l’:”ptslomarks) Conduct a Value Chain analysis to idrjntify value-cieating activities. ‘ (30 marks) Note: Marks will also be awardedf or submissiono n time (2 marks),N eatnesso f work presentation(2 marks) and adherenceto referencingg uidelines( 4 marks). o DO NOT copy text from the sourcesU. se informationt o producey our own analysis. Pleasef amiliarizey ourselfw ith what constitutesp lagiarisma nd academicm isconduct Pleasea dhereto IIARVARD REFERENCINGG IIDE for citationsa ndr eferencing. fr/tatnl r i of ?^/arkP {psQMioa mPans: t.o $emal €nVironmttl -) l.l tvlacro hlv. -) f.r !w_ + t.3 ry__