Strategic Managment
Atelieh Algarshoop” is a small shop in Qatar. This shop for Qatari woman fashion designer. Her design for women and child girls. She is characterized by design fashion for Qatari custom traditional in a modern style. She has only one shop in Qatar no other branches. Her prices compare to other Qatari designer is the same about 1500QR, 2000, 2500 QATARI REYALS.
– The research is to write about the positioning for competitive business-level strategy (differentiation, cost, or focus) for her shop and why you do think is the best strategy she has to act.
– In addition, compare her strategy with her competitors.
– Also, the strategy is in fragmented, growing or mature?
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