1. How would you describe what the balanced scorecard
concept is and how does it align or support to the long-term objectives?

2. Why are objectives broken down into long-term and
short-term? What is the benefit of the long-term objectives specific to the
organization in terms of performance and in meeting goals?

3. Innovation is seen as a main component of developing
competitive advantage in today’s hyper-competitive environment. How is
innovation developed and used to enhance enterprise performance? What factors
help shape innovation strategies? How is innovation used as a tool by
entrepreneurs?