Strategic Management – Assignment #3 – 10%
Using the SILVER SHIPS’ case study attached complete the following tasks:
Develop a new Vision and Mission statement for SILVER SHIPS’.
Juts state the new mission and vision and what are the rational behind the new statements. ¼ page
Analyze the internal environment (strengths & weaknesses) for SILVER SHIPS’.
For the internal environment, determine if the company has any distinct competencies that could be exploited to gain and sustain a competitive advantage. What is the company good at? What is the company not particularly good at?
Answer in point form with one or two lines to explain the point.
Analyze the external environment (opportunities & threats) impacting SILVER SHIPS’.
For the external environment, describe and analyse how the macro external issues impact the company, using the external sectors we looked at in class. DO NOT use a SWOT analysis to describe the external environment.
Answer in point form with one or two lines to explain the point.
Discuss and analyze the types of competitive strategies SILVER SHIPS’ has pursued up until now.
– What are the company’s goals/objectives? What strategies have they been implementing to meet those goals/objectives? Have these strategies been effective?
In point form state each startgey and expand more into it with a max of 3 lines. ½ to ¾ pages
Develop a set of long-term goals and objectives for SILVER SHIPS’.
outline 3 key goals or objectives that you would like to see the organization accomplish over the next five years.
Answer in point form with one or two lines to explain the point.
Using your SWOT analysis from Questions 2 & 3, develop a SWOT matrix to generate SO, WO, ST, and WT strategies.
In point forms.
Develop a set of possible strategies SILVER SHIPS’ can pursue, and outline the pros and cons of each strategy.
You need to propose several potential strategies that could help the organization meet its goals and objectives, then…