Based on this week’s Price Discrimination article, you will take on the role of a corporate senior manager
and write a 3-4-page Executive Summary in which you do the following:
1. Describe the product/service that you manage and outline its market structure.
2. Using at least one of the techniques described in the article, discuss how you will price the
product in order to maximize profits and save this line of products/services. (NOTE: Do not
simply analyze what a company is already doing in today’s marketplace. Instead, create your own
price discrimination technique(s) that you could use if you were in charge of that product/service
for your company.)
3. Explain how the pricing technique(s) might affect your market in terms of supply, demand, or
profit. (NOTE: You do not need to address all three items. You can choose just one.)
Your assignment must follow these formatting requirements:
• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all
sides. Check with your professor for any additional instructions.
• In place of a cover page, provide the following as your Executive Summary’s address:
o TO: Insert Professor’s Name
o FROM: Insert Your Name
o DATE: Insert Assignment’s Due Date
o RE: Managerial Economics 515; (Insert Product/Service) Price Discrimination
The following are specific course learning outcomes associated with this assignment:
• Compare and contrast short-run and long-run profit optimization.
• Identify optimum pricing strategy.
• Use technology and information resources to research issues in managerial economics.
• Write clearly and concisely about managerial economics using proper writing mechanics.
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