Marketing/Business Proposal
Assessment type: Group assessment – Students are form groups of no more than 4 students to write a 2500 word (+ 10%) marketing / business proposal in report format. The main elements of the report will be presented to the class as if presenting to a funding source.
Groups are to advise their tutor in writing, no later than week 4, of the group members’ names and the product chosen.
ValueReport = 20% Presentation = 10%?= 30% in total – all group members will be awarded the same marks.
Due dateReport 5.00 pm September 20th, 2013
Presentations In class Week 11
Please note that while this assessment is not due until the end of term, groups should start working on the assessment as early in term as possible to maximize their chances of obtaining a good mark. Groups that leave the assessment until week 9 or later are unlikely to do well.
Report Submission sent by
Step 1 – upload to Turnitin for similarity checking?
Teams need to upload 1 copy of their REPORT submission to Turnitin for similarity checking – you will receive an email from Turnitin regarding access to the email given to KOI when enrolling. If you have not received this email the end of week 4, please contact your tutor immediately.
Step 2 – upload to Moodle for marking
Once you are happy with the level of similarity, the assessment needs to be uploaded to Moodle for marking.
Reports not submitted to both Turnitin and Moodle as required might not be marked.
One copy only of the report should be uploaded to Moodle and to Turnitin – please see the Assessment submission instructions in Moodle – i.e. groups are to nominate 1 member to upload any drafts plus the final submissions.
?Presentation Submission: Presentations will take place in class in week 11 – see below for details.Groups do not need to upload visual aids to Turnitin or Moodle.
Topic: A new entrepreneurial venture.
Task Details: Student teams are to choose from one of the following new…