Technology Impact using Multi-Channel Marketing as Example
One of the significant trends in consumer marketing is the
emergence of multi-channel marketing of products and services. Organizations
are using direct channels such as the Internet and catalog channels and other
channels such as brick-and-mortar environments, either to seamlessly integrate
their offerings across all channels or to use these different channels to
segment consumers and implement differential marketing strategies.
Discuss the impact of this technology on customers (a) how
the company introduced the new product to customers (b) ways that added value
due to the new technology was proven (c) outline support plan for customers who
may have questions (d) emphasize new partnerships with technology partners and
enhanced customer experiences.
2,619 words, six references
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