Assignment 1: “The American Red Cross (ARC)”
Read The American Red Cross (ARC) case in your textbook. This case is not available in electronic format on the course shell. You are to write a four to six (4-6) page paper that answers the following questions:
1.Determine the impact of this event on ARC’s “benefits of business ethics” (employee commitment, investor loyalty, customer satisfaction, and bottom line).
2.Determine and discuss the role that ARC’s stakeholder orientation played in this scenario.
3.Determine and discuss the ways in which ARC’s corporate governance failed to provide formalized responsibility to their stakeholders.
4.Recommend steps that ARC could follow to improve their stakeholder perspective.
5.Include at least three (3) references, no more than three (3) years old, from material outside the course.
The format of the paper is to be as follows:
•Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides (APA format).
•Type the question followed by your answer to the question.
•In addition to the four to six (4-6) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
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