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The availability heuristic to boost sales

by | Dec 2, 2023 | Posted Questions

people’s use of the availability
heuristic to boost sales

You are the commissioner of a
state lottery system that sponsors daily and weekly drawings. Lottery tickets
have not been selling well over the past few months. Describe at least two ways
you could take advantage of people’s use of the availability heuristic to boost
sales. Explain why you would judge your tactics to be fair or unfair to your
customers.

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