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Module 2 – Case
BSC FLEXIBILITY & THE CUSTOMER PERSPECTIVE
Assignment Overview
In the last module we looked at the Balanced Scorecard and how it is
implemented from more of a purist’s approach and just touched on the
flexibility of the tool. In this module, we are going to look at the BSC from
more of an adaptive approach. That is to say, how adaptable is this tool
given the wide variety of organizations out there in the world.
In this assignment you are asked to study the required readings and to
read the following case study:
Basu, R., Little, C., Millard, C., (2009). Case Study: A fresh approach of the
Balanced Scorecard in the Heathrow Terminal 5 project. Measuring
Business Excellence. 13(4). 22-33. Retrieved from: http://www.perfex.co.uk/wp-content/uploads/2012/04/T5-case-study-MBE-papaer.pdf
After reading this article, write an essay in which you compare and contrast
the balanced scorecard utilized by the British Airport Authority (BAA) at
Heathrow Airport’s Terminal 5 project with the standard quadrants typically
applied in a traditional BSC approach (financial focus, Internal focus,
Learning and Growth focus, and Customer focus). That is to say, the
Terminal 5 project was a large, public construction project using private
contractors. Yet, the BSC approach is also applied to the manufacturing
sector, health care sector, and is applied in both private and public
organizations. So you’ll want to consider how the T5 project adapted the
BSC approach to fit the prevailing circumstances to help formulate your
arguments.
Assignment Expectations
In formulating your essay you need to discuss to what degree the evidence
suggests the balanced scorecard approach is amenable to most
organizations.
https://tlc.trident.edu/content/enforced/77710-BUS499-JUL2016FT-1/DW4Mod%20-%20C… 7/7/2016
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Introduction: In this part of your essay you will need to introduce your
topic and provide a very brief overview of the key points you plan to make
in your paper.
Analysis: In this section you will present the actual comparison and
contrast between BAA’s approach to the Balanced Scorecard and more
traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of
your findings. Do your best to convince your reader (aka, your professor)
as to your position.
Additional Instructions: Your essay should be 3 to 4 pages in length (not
counting your title page or references). You must include a list of
references. APA formatting is preferred. Do not paste in sections of text
into your essay. All of your work must be written in your own words. It’s OK
to use a short quote now and again, but quotations must be in quotation
marks and properly cited. In-text citations should be used anytime you are
borrowing somebody else’s ideas, or information. That is to say, if you are
borrowing a thought from a publication from F. Leghorn’s article written in
2010, that section of text must be followed with (Leghorn, 2010).
Quotations, data, and general ideas (put into your own words) should all be
cited.
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