the final assignment is a paper that each of the steps necessary to marketing research based on a specific marketing problem. Choose a marketing research issue for the Paper from the cases at the beginning of each in the text or choose your own marketing issue (you must get instructor approval) and write a marketing plan for that issue. Although the actual does not need to be conducted, you need to describe how to carry out each of a marketing research plan, as listed below, in relation to your marketing issue:

1. The need for research
2. The marketing problem
3. Research objectives
4. Research design
5. Information and sources (primary and secondary)
6. Methods of accessing data
7. Design data collection forms (or scripts)
8. The sample plan and size
9. Methods of collecting data
10. Analyze data (if data is not collected, describe the that should be used to analyze it)
11. How the report should be presented and to whom

Writing the Final Paper
The Final Paper:

1. Must be 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center
2. Must begin with an introductory paragraph that has a succinct thesis statement
3. Must address the topic of the paper with critical thought
4. Must end with a conclusion that reaffirms your thesis
5. Must use at least six scholarly resources
6. Must document all sources in APA style
7. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center

ScholarMatic: Explanation & Answer

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