In the Module 3 Case, we will use the Utility Test to inform
our understanding of the Mattel case study.
Required Reading
Visit the library, and locate the following article:
Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.
(2011). Mattel, Inc.: Global manufacturing principles (GMP) – A life-cycle
analysis of a company-based code of conduct in the toy industry. Journal of
Business Ethics, 99(4), 483-517. Retrieved from ProQuest.
Case Assignment
In a well-written, 4- to 5-page paper, apply the Utility
Test to the Mattel case study.
Keys to the Assignment
Choose an ethical issue raised by the Mattel case study (e.g., you might choose to analyze Mattel’s
treatment of employees).
Apply the Utility Test: http://ethicsops.com/UtilityTest.php
Be sure that you follow each step of the Utility Test (use a
separate section heading for discussion of each step of the test):
Introduce the test.
Briefly discuss why utility ethics is a valid way of
deciding right and wrong.
Apply the testStep 1: Identify the alternative actions that
are possible and the persons and groups (the stakeholders) who will be affected
by these actions.Step 2: For each of the most promising alternatives, determine
the benefits and costs to each person or group affected.Step 3: Select the
action in the current situation that produces the greatest benefits over costs
for all affected.Step 4: Discuss what would happen if the action were a policy
for all similar situations.
Draw a conclusion. If the same action is selected in Steps 3
& 4, then the action is an ethical one. If different actions are selected,
decide whether the individual action will produce the greatest good and the
least harm, for all affected, over the long term.
Be sure to use at least two sources from the library to
support your discussion and analysis (choose sources that are not included in
the Background section of Module 3).





