Type:
Individual Project
Unit:
Marketing
Due Date:
Sun, 11/12/15
Grading Type:
Numeric
Points Possible:
200
Points Earned:
0
Deliverable Length:
3-4 pages, not including title and reference pagesView objectives for this assignment Go To:
- Assignment Details
- Learning Materials
- Reading Assignment
My Work:
Online Deliverables:
- Submissions
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Assignment Details Assignment Description
Marketing Mix
Price, product, promotion, and place are known as the fourPs of marketing.
The combination of the four Ps used for the purpose of marketing product is known as the marketing mix. For this paper, you will be creating your own marketing mix. Specifically, you will complete the following:
- Choose a tangible product with which you are familiar, and describe why this product is of interest to you.
- Describe, in your own words, the characteristics of each element of the marketing mix (price, product, place, and promotion) as they apply to your selected product.
- Discuss why each of the 4Pdecisions would be important when marketing your selected product.
Your assignment should be 3–4 pages in APA format.
Submitting your assignment in APA format means, at a minimum, you will need the following:
- Title page:Remember the running head and title in all capital letters.
- Abstract:This is a summary of your paper, not an introduction. Begin writing in third-person voice.
- Body:The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- Reference page:References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Individual Project Rubric
|
Grading Criteria |
Percentage |
|
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear. |
35% |
|
Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences. |
20% |
|
Critical thinking: Position is well-justified; logical flow; examples provided where appropriate. |
20% |
|
Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable. |
10% |
|
Mechanical: No spelling, grammatical, or punctuation errors. |
10% |
|
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.). |
5% |
ScholarMatic: Explanation & Answer
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