Unit 5 Assignment (Organizational Communication)
You will investigate a social media public relations (PR) campaign by organization. Some examples
of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organization can
be national or can be local to your area.
You will need to include the following components: Provide information about the social media platform Provide information about the organization and its campaign Discuss the campaign based on the information discussed in the Unit 5 Lesson.
– Is it effective?
– What, if anything, can the organization do to improve the PR through social media?
Reference at least two (2) academic sources. Webpages provided by a company or organization
(e.g., an “About Us” page) will be accepted as a valid, academic source.
Use standard 5-paragraph format (introduction/body/conclusion). APA format. Assignment must be a
minimum of three (3) pages in length, double spaced. Content, organization, and
grammar/mechanics will be evaluated.
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