Required Textbook
Guffey, Mary Ellen and Richard Almonte, Essentials of Business Communication,Seventh Canadian Edition,
Part I:
Find a web
site that appeals to you that is promoting the sale of business products
(office supplies, computers, books, travel or other services for
businesses, etc.) Use the web site as your subject for analysis. Use the
same set of questions that is listed in Activity 6.4 (THERE ARE 10 QUESTIONS – SOME QUESTIONS ARE MADE UP OF MORE THAN ONE QUESTION). When you submit your analysis, make sure the URL of your web site is clearly identified in the SUBJECT line (ANALYSIS OF[identify the URL]).
Special Note:
When you submit your response to the ten questions, please do so incorrectmemo format (SEE PAGE 422 IN YOUR TEXTBOOK). Address the memo to your instructor.
Part II:
Write a either a persuasive email, memo or business letterCORRECTLY FORMATTED – SEE PAGES 413,414-421 or 422IN YOUR TEXTBOOKin response toActivity 6.10 on page 166and polish (ELIMINATE ALL ERRORS)your final copy so it is ready to send.
This
assignment is worth 7.5% of your final grade. Your assignment will be
graded out of 15 (7 for content and 8 for presentation). One mark will
be deducted for every instance in which your work lacks clarity,
conciseness, coherence, correctness, or completeness. One mark will be
deducted for every spelling, vocabulary or grammar error.
Your
work will be returned to you with embedded comments indicating where and
why you lost each mark. Most of these comments will also contain a
hyperlink to an internet site that will explain the topic in detail.
Please take the time to look at the links and email me with any
questions, as actively learning from your mistakes is the best way to
master the communication skills required to be successful.





