Vision and Mission Statements Evaluation
Consider the mission and vision statements for
Harley-Davidson
(http://www.harley-davidson.com/en_US/Content/Pages/Company/company.html) we
fulfill dreams through the experience of motorcycling, by providing to
motorcyclists and to the general public an expanding line of motorcycles and
branded products and services in selected market segments.
Vision Statement: Harley-Davidson, Inc. is an
action-oriented, international company, a leader in its commitment to
continuously improve our mutually beneficial relationships with stakeholders
(customers, suppliers, employees, shareholders, governments, and society).
Harley-Davidson believes the key to success is to balance stakeholders’
interest through the empowerment of all employees to focus on value-added
activities.
Please prepare a report on the following questions:
How many of the eight characteristics of an ideal mission
statement are present in Harley-Davidson’s mission statement?
How many of the eight characteristics of an ideal vision
statement are present in Harley-Davidson’s vision statement?
Given the purposes that a mission statement and a vision
statement are ideally serving, please compare the mission and vision statement
of Harley-Davidson based on whether these statements are achieving their
respective objectives. Do they both serve their respective purposes?
Collectively, are they useful tools to link organizational priorities with
individual and team performance?
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