Web research focusing upon failed e-business/e-commerce strategy
e-business/e-commerce strategies and/or e-commerce systems deployments. (Google
“failed e-commerce” and you will find many examples). Try to analyze
at least three failed deployments or strategies. If you are so
“fortunate” as to have experienced an e-commerce strategy failure in
your own home work organization, feel free to drill down on this one example.
Then, develop a 800 word essay summarizing the primary
reasons why these e-business strategies failed. Conduct a root cause analysis
of the failure and rely upon any other MBA course work that is relevant to
include courses in financial management, organizational behavior, leadership,
search engine optimization problems etc.
Practice use of the “5-Why’s” root cause analysis
tool discussed in your text. What common failure points did you see illustrated
in the examples you scrutinized?
To what extent was the failure due to a flawed strategy per
se versus a circumstance where the strategy was adequate but the plan failed
due to flawed execution or implementation of the plan. Conclude your essay by
taking lessons learned and a list of best practices-what should organizations
do to avoid these common failure points?
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