The company is Starbucks.

Part One:

• Analyze the process of implementing an analytics tool for the client.
• Examine the different reports generated by analytics tools that need to be utilized by the client.

In a 1 – 2 page report address the following:

• Provide initial analysis as to the meaning of the analytics reports. What stats stand out most and why?
• Provide scholarly references and appropriate examples that support your examination of the reports generated by analytics tools.

Part Two:

Google Analytics Web analytics service is a comprehensive and free analytics tool that helps in determining the performance of a Web site based on various statistics. 

For this phase, conduct research on Google Analytics Web analytics service using the readings for the week and the Internet.

In a 3 – 5 page paper, address the following:

• Explain how a Google Analytics account can be implemented for your client’s Web site.
• Examine the functions that a Google Analytics account provides.
• Identify different reporting elements of a Google Analytics account-such as multichannel
  funnel reports, cross-channel reporting, custom reports, and visualization reports that will be used throughout this course.
• Define each element you have identified.
• Describe how these elements will be used in your client’s Web site.
• Compare and contrast the use of Google Analytics to another analytics tool – free or paid
  Deliverables