Assignment 5: Premium Development Case Study
You have recently joined New England HMO as a marketing analyst. The HMO has been approached by a consortium. Your task is to develop the bid presentation to be made to the consortium.
Download and read the 
http://webuploadcontent.next.ecollege.com/pub/content/a10e5686-f727-4323-997c-11456ff2704b/SU_MHC6305_W1_A5.doc?eclg_res=569099&eclg_resver=909371scenario. Download and use the 
http://webuploadcontent.next.ecollege.com/pub/content/75373fd3-35f6-4341-abdf-f12cd23917ea/SU_MHC6305_W1_A5.xls?eclg_res=569101&eclg_resver=909375spreadsheet for analysis.
Present your analysis as a 3-page report in a Word document formatted in APA style. Develop the bid presentation as a 6–7 slide PowerPoint presentation.
Name your documents as: LastnameFirstInitial_W1_A5.doc and LastnameFirstInitial_W1_A5.ppt. For example, if your name is John Smith, your documents will be named SmithJ_W1_A5.doc and SmithJ_W1_A5.ppt.
By Sunday, October 13, 2013, submit your documents to the W1: Assignment 5 Dropbox.
Assignment 5 Grading Criteria
Maximum Points
Analyzed qualitative and quantitative information in the case study, applying correct reasoning.
12
Performed necessary calculations and presented results in appropriate formats.
12
Interpreted results of the qualitative and quantitative analysis.
12
Formulated and justified recommendations or conclusions based on the interpretation of results.
20
Presented case analysis expressing ideas clearly, using appropriate transitions and headings.
12
Applied the correct APA style, usage, grammar, and punctuation.
4
Total
72