Learning Activity #1 – Theme 1 & 2

One
of the long-term goals set out by the LLB owners (from wee k4) is to
increase sales in the cowboy boot line by 15%. The short term goal to
accomplish this is to create a sales campaign that targets the tourist
trade. This campaign includes:

• Creation of an Internet website (this is part of a larger plan to instigate Internet sales in general)
• Create a Boot blog
• Exposure to local hotels and tourist eateries through pamphlets
• Discount plans for hotel guests
• Boot delivery service to hotels
• Free shipping for purchases

The
current budget for the cowboy/tourist portion of the marketing project
is $40,000. Mohammed Abul is the marketing director. He wants to hire an
assistant to oversee the cowboy/tourist boot line. The assistant will
be in charge of the three current part-time sales associates, give
purchasing direction to the purchasing department, run the boot blog,
create new copy for the Internet website on a monthly basis, and execute
all other duties related to the implementation of new boot tourist
campaign. Salaries for the assistant and the associates are not
included in this portion of the budget. Additional useful facts
include:

Currently
the structure of LLB has been adhoc in nature. The long-term decisions
are made by the family, Joseph Abul (father, and his sons, Mohammed Abul
(marketing) and Ali Abul (store manager). Fatima Abul (mother)
oversees staff and Adoul Abul (brother of Joseph) does the purchasing.
Yara Abul (daughter) handles the finances. There are two full-time
sales associates and 8 part-time associates not including the new
assistant and the cowboy boot associates. Store hours are M, T, W, F, S
10:00 am to 6:00 pm Thurs 10:00 am to 8:30 pm

Complete the following based on the information provided above:

• Create
  a plan that organizes the physical and monetary needs to accomplish the
  goal of 15% sales plan. This plan would entail defining the physical
  and monetary requirements that must be used by the assistant to
  implement the goal.
• Create an organizational structure for the business and the cowboy boot project.
• Explain
  why you chose the structure as opposed to others that you did not
  choose and what the decision making flow and job tasks are for each
  person.
• Illustrate the structure in an organizational chart.

Learning Activity #2 – Theme 2

• Explain the type of culture that will enhance the organizational alignment of people in LLB;

• Explain what organizational culture is and how it relates to the structure of the organization;
• Explain why you chose the organizational culture as opposed to others that you did not.

Link 1: http://www.referenceforbusiness.com/management/Ob-Or/Organizational-Culture.html

Link 2: http://www.yourarticlelibrary.com/organization/8-types-of-organisational-structures-their-advantages-and-disadvantages/22143/

ScholarMatic: Explanation & Answer

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