A Lesson on Rhetorical Devices:Ethos, Pathos, Logos What is Rhetoric? Rhetoric (n) – the art of speaking or writing effectively (Webster’s Definition). According to Aristotle, rhetoric is “the ability, in each particular case, to see the available means of persuasion.” He described three main forms of rhetoric: Ethos, Logos, and Pathos. In order to be a more effective writer, you must understand these three terms. You will better understand their meanings which will make your writing more persuasive. Three Forms of Rhetoric… Ethos Logos Pathos Ethos (Credibility) Ethos: the source’s credibility, the speaker’s/author’s authority We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Ethos Example: Product: George Foreman and his Grilling Machine Repertoire: Boxing Champ and a Preacher Why is George Foreman credible? Logos (Logical) Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument. Persuading by the use of reasoning. An effective and persuasive reason that supports your ideas. Logos Example: Idea: Oregonians should be able to talk on their cell phones while driving. List three supporting facts and/or statistics that will support the aforementioned idea. Pathos This is an appeal to emotion. Logos Example continued… Few of our precious, innocent children breath fresh air in their schools, which are being sprayed, inside and out, with millions of pounds of deadly, nervous system destroying pesticides. What are the details provided in this claim? Pathos (Emotional) Pathos: persuading by appealing to the reader’s emotions. Emotional appeals, are used to persuade. Language choice affects the…