My Country is China
Company of Expertise (CoE) Assignment
Dear MKTG 6377,
What is your company of expertise (CoE)? This assignment expands on your WK02DB (if you choose to use the same company). Please discuss your CoE in more details using the sections outlined in these guidelines. Why did you choose this company? Research the company and explain the reasoning for your choice of this company in the introduction section of your assignment. Here are the sections of your CoE assignment:
1.0 Cover Page (Should include company name, course number and name, semester, your name and any other relevant information) 1.1 Table of contents (TOC)(should include section numbers and page numbers)  1.2 Executive Summary of the analysis (half page) (summary of your sections 2-5. You should not write any new sentence in this section. All sentences should come from sections 2-5.) 1.3 Introduction of your CoE (half page). Introduce your CoE. Discuss the background of your CoE. Explain your reasoning for choosing your CoE. 2.0 CoE SWOT Analyses:
2.1 CoE Strengths (3 strengths in order of importance)
2.2 CoE Weaknesses (3 weaknesses in order of importance)
2.3 CoE Opportunities (3 opportunities in order of importance)
2.4 CoE Threats (3 threats in order of importance)
3.0 Competition Analysis.  3.1 Primary competitor: Discuss the primary competitor of you CoE. Compare your CoE with the primary competitor. Use a table of strengths and weaknesses (3X3). Compare the most important 3 strengths and 3 weaknesses for the two competitors. 3.2 Secondary competition. Briefly discuss 2 secondary competitors. 4.0 CoE target market analysis. Discuss the consumers that your CoE is targeting.
5.0 CoE national, international, and CE operations: Discuss your CoE national, international and CE operations.
5.1 CoE international operations
5.2 CoE National presence
5.3 CoE presence in your CE.
6.0 References 
7.0 Appendices Pages of the Analysis (These pages should be single space. You…